Since 2006 we are proud to call ourselves the official digital agency of the Eurovision Song Contest, taking care of the contest's official website, online content creation for social media, YouTube channel management and various online applications that are critical for the event organisation and TV production.
The Eurovision Song Contest was established in 1956, with the purpose of bringing together Europe’s countries, torn apart by the Second World War. The idea: every country sends an artist – known or unknown – with a brand new song, and all other countries vote for their favourites. The event was hosted by the preceding winning country every year since, and today attracts an audience of some 200 million people; more than the Super Bowl, more than the Oscars. It’s a spring highlight on Europe’s annual media calendar, which brings over 1,500 journalists to the event.
The contest brought forward some big hits like Volare, Cliff Richard’s Congratulations and more recently Loreen's Euphoria. It brought to the surface some world-famous artists like ABBA, the Swedish group that saw their global career launched after winning the 1974 contest. Céline Dion won the contest for Switzerland in 1987. A year later, she opened the show in Switzerland with Where Does My Heart Beat Now, which launched her career in Europe. In 2015, ‘bearded lady’ Conchita won the contest, and made it to one of the largest billboards on Times Square after being one of the year’s top-10 search topics on Google.
We started building the new website right after the 2016 Eurovision Song Contest in Stockholm. We redesigned every page, to give stories, photos, videos and data the space they deserve on desktop computers and laptops, and improve the experience on smartphones and tablets. The new Eurovision.tv went live in April 2017, just weeks ahead of the 62nd Eurovision Song Contest.
One development clearly stood out in 2016: It was the first year we saw more web traffic coming to Eurovision.tv from mobile devices than desktops. As mobile internet connections are often slower and as mobile data can be quite expensive, we built a front-end based on React and Node.js, to significantly reduce page size and reduce loading times. Along with smart application of CloudFlare's caching rules, the website is ready to serve an audience of millions before, during and after the 2017 Eurovision Song Contest live shows.
Throughout the year, a team of Eurovision experts from around Europe creates content — stories, photos and videos — for the website. During the event weeks, our team of editors, photographers and video producers works nearly around the clock on-site to continuously provide the audience with new content.
We are responsible for managing every aspect of the contest's official YouTube channel, from content creation to moderation, monetisation and rights management. We are working closely with the organisers and their record label Universal Music, to assure that repertoire owners' rights are respected and the audience has the best possible experience.
Between 2006 and 2016 we have also been responsible for all social media activities of the contest, bringing together over 4 million people on Facebook, Twitter, Instagram, Google+ and Vkontakte. In 2016, we launched the contest's Snapchat account, generating over 70 million content impressions in the 24 hours around the Grand Final.